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Reality television is an interesting vessel for pop culture. We get to see talented artists be molded into what America wants – to go through the emotional roller coaster of a small brush with fame – all on camera – while having to perform for the top industry professionals in the public eye. Easily done… no problem, right? Then, the rest is up to them.

Though Sugar Joans is known to the public as being on The Voice last year – mentored by Gwen Stefani and later Pharrell – (and also she got asked back for a then-invented wildcard round after being kicked off) this Aretha Franklin loving individual is no novice in the music industry. Having been a session and wedding singer for over ten years, Joans reminds us of the idea of longevity – something that is so few and far in between in music that we forget – between our selfies and internet hype – that it’s actually the most important ingredient for a career.

Sugar Joans

Sugar Joans

Joans lends an appreciation to the greats – Aretha, Sinatra. But Joans’ debut single, “Nvr,” throws back to Mariah Carey – pre-nervous breakdown days – when r&b, pop, and soul blended together into a heartfelt, truth-telling love story. And that’s exactly what Joans accomplishes in her new track. Teaming with Passion Pit drummer Chris Hartz, the two pull off the ultimate collaborative union. She sings of regret in “Nvr,” telling a story of nostalgic second-guessing, leaving a past love. Joans’ soulful and heartfelt vocals paired with Hartz’ psychedelic production produce a unique, original sound that we’ll be craving more of. Pancakes will be routing for you the whole way, Sugar.


Article: Hillary Barleaux


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